Meet Jamie Schapiro
Founder of Aperture CPG
A Fresh Lens
for Growth.
In photography, aperture refers to the opening by which light enters the camera. Jamie takes a unique approach to each and every client by shining a light on new business opportunities helping you hone in on where to focus next.
Jamie’s roll-up-your-sleeves approach means he works hands-on with your team to get to know your business from the inside out.
He dives deep into customer conversations to find the best way to serve your customer base while expanding your reach into new audience segments.
Whether you’ve hit a plateau or you need additional support to build your business, an interim (or fractional) executive can step in to help you hit your goals faster.
Jamie and the Aperture CPG Resource Network (ARN) will not only work to see and understand your team’s passion and intentions to grow, but also help you see what growth looks like and empower you to develop an execution strategy towards it.
We fill the gaps in your team, develop a plan for success, and help you follow through with sustainable strategies that you can maintain on your own.
How we can
work together.
Jamie Started Aperture CPG to Bring an
Outside Perspective to Businesses.
As a CPG and brand strategy consultant, Jamie Schapiro is successful in driving the development, launch, and growth of highly differentiated consumer products and services at leading startup and early-stage companies. From brand positioning to product development to package design, Jamie will help you implement your go to market brand strategy. He was a major contributor to five premium-branded consumer companies, such as Jamba Juice, Clif Bar, Premama, GO VEGGIE and Stirrings.
In his work environment, Jamie delivers results in a variety of sales, marketing, and business development roles. He has demonstrated the ability to attract, develop, and retain talent through motivating high levels of performance in high-growth environments (talent optimization), building collaborative working environments, and working across multiple business functions to deliver consistent results.
Aperture CPG is a result of Jamie’s desire to take his more than two decades of experience and apply his expertise to organizations that are looking to take their business to the next level with sustainable business growth strategies. Jamie has a passion of working with early to mid-stage companies.
Brands we’ve worked with…
Where it all began…
Jamie has always been a storyteller. He worked as a photographer capturing human stories during the 2002 Salt Lake City Olympics. His photos were published in a variety of places and were also presented in galleries and museums.
Jamie studied photography at the Rocky Mountain School of Photography and his specialty is shooting the outdoors and people.
His claim to fame was photographing Michael Phelps for a special Powerbar campaign.
Now, years later, he continues to focus on connection — building customer relationships and understanding what it means to create a brand with impact. As an avid photographer, Jamie continues to look at life through a lens. He strives for that perfect shot.
He tries to capture that moment in time. Looking at business through a fresh lens is a unique benefit Jamie offers to clients.
Taking photographs is not just the snap of a button. There is a lot of preparation, planning, creativity, and technical expertise that goes into that photo. The same with business.
Our Process
After our initial strategy call, we’ll figure out exactly what milestones you’re striving to hit and step in to make it happen.
Discover
Gather information, audit the business and provide a deep dive and understanding of the current state of the company
Develop
Produce a comprehensive plan with recommendations of how to take the company to the next level.
Execute
Implement the plan and hire resources necessary to achieve success.
What People Are Saying…
“Jamie is that fractional executive or business leader many businesses need yet is so hard to find”.
- Tuni Schartner, Executive Director, Venture Café Providence
“Not only were Jamie and his team completely committed to getting the details right, but they were also so full of passion and energy that the whole experience with them was a joy from start to finish. A true rarity”
- Billy Glassner, Festival Partnerships, Newport Folk Festival
“Jamie creates community wherever he goes. His ability to foster collaboration and get things done makes everyone around not only get on board but, enjoy the journey.”
- Tara Burkley, Strategic Business Development Director, New Hope Natural Media
Volunteer Work
Over the years, Jamie has spent countless hours giving back to others. He has worked with Vitamin Angels, Year Up, RIHub Venture Mentoring Service, Betaspring, and University of Rhode Island.
Vitamin Angels is a non-profit organization providing lifesaving vitamins to mothers and children at risk of malnutrition. In 2018, he was lucky enough to travel to the Philippines with Vitamin Angels. Jamie traveled from the slums of Manila to the isolated islands of Palawan on a mission to help provide support to malnourished mothers and children of the region.
He participated in the administration of essential vitamins and minerals and interviewed families and children along the way. Words don’t describe the full experience and feelings that Jamie uncovered during this two week volunteer trip.
Jamie is a business mentor for RIHub Venture Mentoring Service and works with early stage start-ups as an advisor and coach. He’s very involved in the local community and has presented multiple times at University of Rhode Island as a guest speaker to senior level marketing classes. He can be easily be found around the state at Innovate Newport or Venture Café entrepreneurial communities.
