Under the Guidance of Aperture, Kringle Cream Is Having Its Best Year Since Launch
In 2018, Kringle Cream was a Brand Caught up in a Pending Bankruptcy.
Its new owner, Nordic Distillers saw the potential in rebuilding the brand based on its past success.
Nordic CEO Margaret Ebeling recognized the need for a comprehensive plan to rebuild the brand from scratch.
They hired Aperture to assess the brand potential and market opportunity while bringing an outside perspective to the table.
Aperture’s deep dive analysis of the brand’s history and focused review of the competitive landscape was crucial in the successful re-launch.
The analysis, coupled with Jamie’s extensive knowledge of the food and beverage industry expedited the development of a new Kringle Cream Latte product, invigorating the brand and poising it for success in a new market segment via a brand positioning strategy/framework.
“When it came time for me to evaluate the direction for Kringle Cream, Jamie was the first person that I thought of to hire as a consultant to my business. Frankly, I could not have had the success without him. I am continually grateful for his counsel and rely on him immensely.”
- Margaret Ebeling, Owner, Nordic Distillers
Results
Developed a focused road map to relaunch Kringle Cream and restore the brand which resulted in having its best sales year since launch of 2013.
Played a key role in development of Kringle Cream Latte, a new cutting-edge ready-to-drink cold brew coffee in a 187 ml can.
Helped Nordic plan for future fundraising, including the development of an investor presentation for the company’s first round of financing.
Initiated Nordic Distillers to become certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.
Ensured that sustainable market growth strategies and internal operational plans were aligned with business objectives; achieved 3x growth.
